CONSUMER ACCEPTANCE OF IRRADIATED PRODUCE

Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Consumer acceptance of provitamin A orange maize in rural Zambia:

This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers' willingness to pay. It attempts to examine the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on consumer acceptance. Finally, it assesses whether product experience in a home-use setting influences the magnitude of premiums or discounts. The results suggest that (a) the negative perception of yellow maize does not affect orange maize which is well liked, (b) there is a premium for orange maize with nutrition information, (c) the mode of nutritional-message dissemination does not have a large impact on consumer acceptance, and (d) product experience does not translate into lower willingness to pay for orange maize.maize, willingness to pay, consumer acceptance,

Embracing Globalization: A Study of Factors Shaping Consumer Acceptance of Imported Products

Free trade as embraced by globalization is altering the world\u27s economies at an unprecedented pace. Yet, this inertia may be stymied by consumers who feel threatened by the changes in their domestic economies and by imported products. This study examines factors shaping consumer acceptance of imported products. With samples derived from Singapore and New Zealand, we explore the impact of consumer ethnocentrism, domestic product quality, the necessity of a product, and cultural openness on acceptance of imports. The findings reveal that only consumer ethnocentrism has a strong association with opposition to imports. The other factors show some impact but in a more muted sense. Implications are presented

A Colour Selection System to Better Inform the Colour Forecasting Process

Colour forecasting is a process where attempts are made to accurately forecast colour for fashion-related products that consumers will purchase in the near future. Seasonal colours are recognised as a powerful driving force of fashion-related products and consumer research of desires and preferences has become an important integral part of design and marketing processes. Trend forecasts are marketed globally by forecast companies to many fashion-related industries in order to increase their market coverage. They do not take into account colour acceptance levels of target markets on which fashion-related industries focus their design and marketing efforts. The information they sell is broad and generalised, even so, they claim to aim for 80% accuracy in their predictions. In a previous study, the anticipation of consumer acceptance was identified as the weakness of the current colour forecasting process. An improved system model, which replaced the anticipation stage with consumer colour acceptance data was conceptually developed and tested. In order to generate sales on the high street, this improved process requires accurate knowledge of consumer colour acceptance which would entail additional cost and time for the fashion industry to implement. It is therefore critical for a tool to be made available that does this part of the process for them. Hence, this research proposes to establish a framework necessary to develop and provide such a colour selection tool that will enable the users of colour forecasting information to generate colour ranges for their products that will have greater consumer acceptance. The tool will enable fashion companies to take control of their own colour forecasting process through the colour selections they make for their ranges. Essentially the tool will benefit the UK fashion industry’s competitiveness in the global market and assist waste reduction (unwanted goods) that impact on the environment

The moderating influence of device characteristics and usage on user acceptance of smart mobile devices

This study seeks to develop a comprehensive model of consumer acceptance in the context of Smart Mobile Device (SMDs). This paper proposes an adaptation of the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) model that can be employed to explain and predict the acceptance of SMDs. Also included in the model are a number of external and new moderating variables that can be used to explain user intentions and subsequent usage behaviour. The model holds that Activity-based Usage and Device Characteristics are posited to moderate the impact of the constructs empirically validated in the UTAUT2 model. Through an important cluster of antecedents the proposed model aims to enhance our understanding of consumer motivations for using SMDs and aid efforts to promote the adoption and diffusion of these devices

Genetically modified maize: exploring consumer acceptance

Recent EU regulations have imposed mandatory labelling of all food products that consist of or contain genetically modified organisms (GMOs). Labelling should state that "this product contains genetically modified organisms". This study examines how different label messages may affect the attitude of consumers in tasting a specific food product (corn chip) derived from maize presented with five different labels ("organic corn", "conventional corn", "product that contains genetically modified corn", "product that contains genetically modified corn approved by EU", "non- classified corn"). Results of 100 Greek young students show that the label claiming that the product contains genetically modified corn, evokes a deeply rooted negative attitude as more than half of participants (59%) refused to taste even a single piece of the product. The label claiming that the product is genetically modified but approved by EU is viewed as more credible but still 29% refuse to sample. The conclusion is that although the feeling of trust increases considerably when the label message is supported by a certifying agency, still a large proportion (almost one third) of participants of technological level education refuse to taste a product that has been approved by the EU for almost a decade. This result demonstrates with an emphatic way the phobia surrounding genetically modified food. On the contrary, products labelled as "organic" were tasted by the majority of participants, even without any kind of certification. Key words : Genetically modified maize, labelling, acceptanceConsumer/Household Economics, Research and Development/Tech Change/Emerging Technologies,

CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS

Results from an Ohio survey indicate that respondents are willing to pay a premium, ranging from 5% for non-GM vegetable oil to 28% for non-GM salmon. Estimated consumer willingness to pay for non-GM foods varies among demographic groups with female, those aged between 35 and 60, and non-White respondents willing to pay a higher premium than others.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Research and Development/Tech Change/Emerging Technologies,

CONSUMER ACCEPTANCE OF FORAGE FINISHED BEEF

Consumer/Household Economics,

Consumer acceptance of nutrigenomics based personalised nutrition

Nutrigenomics is a new and promising development in nutritional science which aims to understand the fundamental molecular processes affected by foods. Despite general agreement on its promise for better understanding diet¿health relationships, less consensus exists among experts on the potential of spin-offs aimed at the consumer such as personalised nutrition. Research into consumer acceptance of such applications is scarce. The present study develops a set of key hypotheses on public acceptance of personalised nutrition and tests these in a representative sample of Dutch consumers. An innovative consumer research methodology is used in which consumers evaluate short films which are systematically varied scenarios for the future of personalised nutrition. Consumer evaluations of these films, which are pre-tested in a pilot study, allow a formal test of how consumer perceptions of personalised nutrition drive consumer acceptance and through which fundamental psychological processes these effects are mediated. Public acceptance is enhanced if consumers can make their genetic profile available free at their own choice, if the actual spin-off products provide a clearly recognisable advantage to the consumer, and are easy to implement into the daily routine. Consumers prefer communication on nutrigenomics and personalised nutrition by expert stakeholders to be univocal and aimed at building support with consumers and their direct environments for this intriguing new development. Additionally, an exploratory segmentation analysis indicated that people have different focal points in their preferences for alternative scenarios of personalised nutrition. The insights obtained from the present study provide guidance for the successful further development of nutrigenomics and its applications